SmartGardener
  • Kristee Rosendahl, Founder, CPO, Chief Product Officer
    Kristee Rosendahl, Founder, CPO, Chief Product Officer

    Kristee is a design innovator who pioneered the field of User Experience in 1985 as the co-founder of Apple Human Interface Group. From 1986 to 1991 she was one of the principal designers of the Apple Multimedia Lab in San Francisco.

    Breaking ground across multiple media platforms and channels since the early days of digital interactivity, Kristee has been instrumental in redefining the role of designer in these new and unchartered fields. She has built and managed teams incorporating the early integration of user experience, creative, engineering, business and marketing.

    As a key member on executive management teams for over 26 years, Kristee has brought her vision and unique perspective to product development. Working in the positions of CCO, VP of Product Development, Director, Creative Director, Art Director, Designer and Manager, she has helped both start-ups and respected corporations like Apple, Purple Moon and Harcourt Education develop state-of-the-art models for online community, digital interactivity, revenue generation and branding.

    Prior to founding Smart Gardener, Kristee ran her own consulting firm, KR Studio LLC, where she has helped very early stage start-ups with customer strategy, product development, user experience and initial design. Her clients included Microsoft, Cheskin Research, SFMOMA, Playskool, Motorola, and the BBC.

    Kristee graduated from Stanford University in 1977 with a BA in Graphic Design and went on to do extended studies at Art Center College of Design in Pasadena, California.

    Her work has been recognized and honored by the Codie, MC ICON, American Center for Design and the Cindy Gold and Silver Medals. Kristee holds two patents.

    Surendra Singhi, CEO and CTO, Kreeti Technologies
    Surendra Singhi, CEO and CTO, Kreeti Technologies

    Surendra heads our strategic product development partner, as they are completely involved in every aspect of our project. He has more than 15 years of programming experience, cutting across various platforms and environments, in both academia and industry. He has publications in top Machine Learning Conferences: International Conference on Machine Learning ’06 and European Conference on Machine Learning ’05. Surendra has extensive experience working for start-ups, and his team is also a key partner for TasteBook Inc.

    Prior to founding Kreeti Technologies, Surendra was a Research and Teaching Assistant at Arizona State University, in the Computer Science Department. He holds a BE in Computer Science from BMS College, Bangalore, and an MS in Computer Science from Arizona State University.

    Frank Tozer, Gardening Expert and Contributing Editor
    Frank Tozer, Gardening Expert and Contributing Editor

    Frank is the author of four popular and comprehensive books on organic food gardening, including The Vegetable Growers Handbook, The Organic Gardeners Handbook, The Uses of Wild Plants and the newly published, The New Food Garden. Two of his books have been adapted for the Smart Gardener website.

    Frank was born in England, but an interest in wild edible plants brought him to the United States and led him to plant his first vegetable garden in 1981. He has experience gardening in Connecticut, Washington State and in Santa Cruz, California, where he moved to apprentice at the UC Santa Cruz Farm and Garden.

    He still lives in the Santa Cruz area, surrounded by the garden he carved out of the woods. His 2-1/2 acre garden is an evolving mix of English cottage garden, edible landscape, forest garden, French intensive vegetable garden, native plants and encroaching forest and it is the source for much of the material he writes about in his books.

    Board of Advisors
    Board of Advisors
    Lesley Mansford, CEO, Digital Games and Distribution Expert
    Lesley Mansford, CEO, Digital Games and Distribution Expert

    CEO at NeoEdge, co-founder Pogo.com, 16 years with EA, and EA’s VP of digital distribution.

    Christopher Ireland, Business Founder, Market Research Expert
    Christopher Ireland, Business Founder, Market Research Expert

    Former CEO/Partner at Cheskin, expert in consumer trends with a focus on consumer-driven technology.

    Carl Rosendahl, Business Founder, Digital Animation Innovator
    Carl Rosendahl, Business Founder, Digital Animation Innovator

    Former Founder/CEO at Pacific Data Images (PDI), former Managing Director, Mobius Venture Capital.

    Susan Shields, Marketing, Brand & Product Expert for Food Industry
    Susan Shields, Marketing, Brand & Product Expert for Food Industry

    Senior VP and CMO for Jamba Juice Company, former group Vice President of Innovation at Safeway.

    Brete Harrison, Business Founder, Culinary Publishing
    Brete Harrison, Business Founder, Culinary Publishing

    Founding Chairman and CEO of the Culinary Society of America, best-selling publisher, editor and writer.